London, England, 4 October 2022 – Cain International, together with partners Vanke, McCourt, Investec and Galliard Homes, has signed a 10-year lease at The Stage with global digital marketing agency Croud.
The award-winning agency, whose clients include The North Face, Vans, Compare the Market and BrewDog, will take 21,500 sq ft across the ninth and tenth floors of The Bard Building.
The move will support Croud’s growth ambitions following its acquisition of several agencies. It joins flexible office operator WeWork as a core office tenant, who have taken 75,000 sq ft in the adjacent Hewett Building resulting in over 45% of the development’s office space now being let.
Situated in the heart of London’s Shoreditch neighbourhood, The Stage is a 2.3-acre mixed-use development located at the former site of Shakespeare’s Curtain Theatre. The development comprises a 37–storey residential tower with 412 apartments, two office buildings, as well as over 60,000 sq ft of retail and restaurant accommodation. The Stage will also feature over an acre of public space, playing tribute to the site’s historical ties.
Luke Smith, CEO and co-founder of Croud, said: “I’m incredibly excited about the opportunity to move into one of the most impressive new buildings in the area. The Stage will make the perfect new home for Croud’s UK business, as we take the next step of our journey. We are excited to join the community while drawing on the site’s creative legacy which has some nice synergies with our heritage and ambitions.”
Neil Barber, Principal at Cain International, said: “Croud’s expansion to The Stage demonstrates the relevance of urban workplaces both for collaboration and innovation and that best-in-class office buildings have an important role to play as cities and talent adjust to emerging working patterns. We look forward to welcoming Croud as we near completion along with a roster of leading businesses and occupiers in the months ahead.”
BH2 and Cushman & Wakefield represented The Stage. Croud was represented by Western Ridge.
By Jonathan Goldstein
Chief Executive Officer